The publication
About GamingOptinLab
GamingOptinLab is an independent research publication about consent, preferences, suppression and marketing automation for licensed casino and sportsbook operators in the United Kingdom, the United States, Canada and Australia.
What we publish
- 15 guides in three sections: CRM guides, consent and compliance and automation.
- 4 evaluation pages in the tools and evaluation section for buyers comparing CRM, automation and consent tools, built on one published method with no rankings or scores.
- The consent-state explorer, which runs in your browser and sends nothing to a server.
- A glossary, a register of 36 dated sources and a searchable research library of every guide.
Who it is for
CRM managers, marketing operations teams, product owners, compliance officers and engineers at licensed gambling operators and their suppliers. It is not written for players, and it does not promote gambling.
Who writes it
Pages are written and edited by Amelia Foster. We use AI tools to help find sources and prepare drafts. Every quotation, date and rule is checked against its original source before publication, as the editorial policy explains. Amelia Foster is accountable to the owner described on the disclosure page.
What we never do
- Rank, rate or review named software products, or publish scores.
- Accept payment, commission, free licenses or sponsored placements from vendors or operators.
- Invent statistics, studies, testimonials, operator results or author credentials.
- Present our explorer or checklists as legal advice or as approval to send marketing.
Corrections
To report an error, give us the page link and a source for the correct information via the contact page. A person reads every message, and confirmed corrections are made promptly with the page's update date changed.