Marketing automation
Marketing Automation for Regulated Gambling
The failures the Gambling Commission lists, such as recycled lists and manual workarounds, often run through automation: a flow that was built once and keeps sending after the facts change. These guides are about making every send re-check the facts.
Where to start
Consent-gated player communication workflows is the core guide. It describes the gate every send passes through and the order of checks inside it.
Two guides support it. Propagating preference changes covers how fast a change must reach every system, and safeguarding overrides and protective messages covers the messages that must never carry promotion.
Channel rules for email and text messages are in email and SMS rules for gambling automation. Before anything goes live, use testing marketing workflows before launch.
Guides in this section
Automation
Consent-Gated Player Communication Workflows
The fixed order of checks every automated send passes: exclusions, opt-outs, age, product and channel opt-in, then record quality.
Automation
Propagating Preference Changes Across Systems
How to move an opt-out or exclusion to every tool fast, cancel queued sends and recover when a system was offline.
Automation
Email and SMS Rules for Gambling Marketing Automation
What gambling emails and texts must contain by market: sender details, opt-outs and the marketing versus service line.
Automation
Safeguarding Overrides and Protective Messages
Why safeguarding always outranks marketing permission, and how to keep protective messages separate and free of promotion.
Automation
Testing Marketing Workflows Before Launch
Seeded test accounts, failure drills and timing checks that prove a workflow stops when it should.
A note on wording
Vendors give automated sequences many names. This site calls them flows or workflows, and treats each step as a separate send that must pass the gate again.