Consent and Compliance for Gambling Marketing

Where to start

Start with direct marketing consent rules by market if you need to know what applies in Great Britain, the United States, Canada or Australia. It is the only page on the site that compares the four markets side by side.

For the screens players see, read consent capture and preference center design, then managing preferences across products and channels, which covers the British rule on separate opt-ins for each product and channel.

When a player changes their mind, withdrawal and opt-out handling applies. When a regulator or a customer asks you to prove a permission, audit trail patterns applies.

Guides in this section

• Consent and compliance

  Designing Consent Capture and Preference Centers

  Registration choices and an account preference center built for affirmative, granular consent.

• Consent and compliance

  Managing Player Preferences Across Products and Channels

  How to store a product-by-channel opt-in matrix, tag each campaign by product and apply British code 5.1.12.

• Consent and compliance

  Handling Withdrawal of Consent and Opt-Outs

  Opt-out routes in every message, deadlines by market and how to make a change stick across systems.

• Consent and compliance

  Audit Trails That Prove Marketing Consent

  Append-only consent records, versioned wording and send logs that let you show why each message was sent.

• Consent and compliance

  Direct Marketing Consent Rules by Market

  Electronic marketing law and gambling regulator rules in Great Britain, the United States, Canada and Australia, side by side with dates.

What these guides are not

They are research for industry professionals, not legal advice. Each guide names the rule, quotes it where the text could be read and gives the date it was read. Confirm the current position with counsel in each market before a launch.