Resources
Research Library
Every guide, evaluation method and tool on GamingOptinLab in one list. Type a word or choose a section to narrow it down.
Guides, evaluation methods and tools
20 pages
Consent and compliance
Audit Trails That Prove Marketing Consent
Append-only consent records, versioned wording and send logs that let you show why each message was sent.
Automation
Consent-Gated Player Communication Workflows
The fixed order of checks every automated send passes: exclusions, opt-outs, age, product and channel opt-in, then record quality.
Tool
Consent-State Explorer
Set up a customer and a send, and see whether the decision order suppresses it, holds it or passes it to human review.
CRM guides
CRM Architecture for Consent-Aware Gambling Marketing
Separate stores for identity, permissions and exclusions, and one decision point that reads them all at send time.
CRM guides
CRM Integration Checklist for iGaming Platforms
Eight checks before a CRM or marketing tool goes live: data flows, one-way permissions, exclusion feeds, send-time checks and rollback.
CRM guides
Data Minimization in Gambling CRM Records
Keep what marketing and evidence need, keep suppression data for good, and review the rest on a schedule.
CRM guides
Designing a Customer Event Model for Consent Changes
The events, fields and ordering rules that let every system read a permission change the same way.
Consent and compliance
Designing Consent Capture and Preference Centers
Registration choices and an account preference center built for affirmative, granular consent.
Consent and compliance
Direct Marketing Consent Rules by Market
Electronic marketing law and gambling regulator rules in Great Britain, the United States, Canada and Australia, side by side with dates.
Automation
Email and SMS Rules for Gambling Marketing Automation
What gambling emails and texts must contain by market: sender details, opt-outs and the marketing versus service line.
Evaluation method
Evaluation Criteria for Consent and Preference Platforms
Tests for affirmative capture, the product and channel matrix, wording versions, withdrawal and proof of consent.
Evaluation method
Evaluation Criteria for Gambling CRM Platforms
Tests for permission storage, exclusion handling, event history and integration in a gambling CRM.
Evaluation method
Evaluation Criteria for Marketing Automation Platforms
Tests for send-time checks, fail-closed behavior, queued send cancellation and template controls.
Consent and compliance
Handling Withdrawal of Consent and Opt-Outs
Opt-out routes in every message, deadlines by market and how to make a change stick across systems.
Evaluation method
How We Evaluate CRM and Marketing Tools
Requirement-based tests, a four-level evidence scale and rules for keeping vendor demos honest.
Consent and compliance
Managing Player Preferences Across Products and Channels
How to store a product-by-channel opt-in matrix, tag each campaign by product and apply British code 5.1.12.
Automation
Propagating Preference Changes Across Systems
How to move an opt-out or exclusion to every tool fast, cancel queued sends and recover when a system was offline.
Automation
Safeguarding Overrides and Protective Messages
Why safeguarding always outranks marketing permission, and how to keep protective messages separate and free of promotion.
CRM guides
Suppression Lists for Self-Exclusion and Objections
What a suppression list holds, how it survives deletion requests and how fast exclusions must reach it in each market.
Automation
Testing Marketing Workflows Before Launch
Seeded test accounts, failure drills and timing checks that prove a workflow stops when it should.
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Reference pages
The glossary defines the terms used across the site, from soft opt-in to suppression list. The data sources page lists every regulator page, law and secondary source we cite, with the date shown on each. How we research and check pages is set out in our methodology.