Reference
Glossary of Consent and CRM Terms
Short, plain definitions of the terms used across GamingOptinLab, each with a link to the guide that covers it in depth.
- Affirmative consent
- Agreement shown by a clear action, such as ticking an empty box. Under the UK GDPR, silence, pre-ticked boxes and inactivity do not count. See Designing Consent Capture and Preference Centers.
- Audit trail
- A time-ordered, append-only record of who changed a permission, when, through which interface and what the value became. See Audit Trails That Prove Marketing Consent.
- BetStop
- Australia's National Self-Exclusion Register for licensed online and phone wagering. Registered people must not receive direct marketing from wagering providers. See Safeguarding Overrides and Protective Messages.
- BetGuard
- The centralized self-exclusion program run by iGaming Ontario for regulated online gambling sites in Ontario, as described by the Alcohol and Gaming Commission of Ontario. See Suppression Lists for Self-Exclusion and Objections.
- CASL
- Canada's Anti-Spam Legislation, which governs commercial electronic messages, including consent, sender identification and unsubscribe handling. See Direct Marketing Consent Rules by Market.
- CAN-SPAM Act
- The US federal law on commercial email. It requires an opt-out mechanism and honoring opt-out requests within 10 business days, among other rules. See Email and SMS Rules for Gambling Marketing Automation.
- Channel permission
- A stored choice about one contact route, such as email, SMS, phone or push, kept separate from choices about other routes. See Managing Player Preferences Across Products and Channels.
- Commercial electronic message
- A message one of whose purposes is to advertise or promote goods or services. Under Australia's Spam Act, promotion need not be the main purpose. See Email and SMS Rules for Gambling Marketing Automation.
- Consent gate
- A check in a workflow that stops a marketing send unless every required permission and eligibility condition is true at send time. See Consent-Gated Player Communication Workflows.
- Data minimization
- Holding personal data that is adequate, relevant and limited to what is necessary for the purpose, and deleting what is no longer needed. See Data Minimization in Gambling CRM Records.
- Direct marketing
- Promotional communication directed at a particular person, such as an email, text, call or app message. Protective and service messages are a different category. See Safeguarding Overrides and Protective Messages.
- Event model
- The agreed list of customer events a CRM records, with their fields, sources and meaning, so every system reads a change the same way. See Designing a Customer Event Model for Consent Changes.
- GAMSTOP
- The national multi-operator self-exclusion scheme for online gambling in Great Britain. Most remote licensees must take part in it under social responsibility code 3.5.5, which lists some exceptions. See Suppression Lists for Self-Exclusion and Objections.
- Hold state
- A send decision that is neither yes nor no: the record is paused for a person to review because a required fact is missing or unverified. See Consent-State Explorer.
- PECR
- The Privacy and Electronic Communications Regulations, the UK rules on electronic marketing such as email, text and calls. See Direct Marketing Consent Rules by Market.
- Preference center
- The account page where a customer sees and changes their product and channel choices at any time. See Designing Consent Capture and Preference Centers.
- Product permission
- A stored choice about marketing for one product type, such as betting, casino or bingo, kept separate from other products. See Managing Player Preferences Across Products and Channels.
- Protective message
- A message sent to support safer gambling or meet a legal duty, such as a limit reminder or a safer gambling interaction. It must not carry promotion. See Safeguarding Overrides and Protective Messages.
- Self-exclusion
- A customer's request to be blocked from gambling for a set period. Operators must stop marketing to people who have self-excluded. See Suppression Lists for Self-Exclusion and Objections.
- Soft opt-in
- A UK PECR exception that lets a business email or text existing customers about its own similar products, if they could opt out at collection and in every message. See Direct Marketing Consent Rules by Market.
- Suppression list
- A list that keeps just enough data about a person to make sure they are never sent marketing they refused or are excluded from. See Suppression Lists for Self-Exclusion and Objections.
- TCPA
- The US Telephone Consumer Protection Act, which governs marketing calls and texts, including consent and revocation. See Email and SMS Rules for Gambling Marketing Automation.
- Transactional message
- A message whose primary purpose is to complete or confirm a transaction or account event, such as a withdrawal confirmation, rather than to promote. See Email and SMS Rules for Gambling Marketing Automation.
- Withdrawal of consent
- A customer taking back a permission. Great Britain's Gambling Commission requires a chance to withdraw each time a consumer is contacted. See Handling Withdrawal of Consent and Opt-Outs.